for Promomed

Update: 20.01.2026

Last week: 5 week 2026 (26.01.2026 - 01.02.2026)

Last full month: January 2026

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 949 0.0% 14.7% 0.4 21 465 851 0.4% 11.3% 0.4 -3.0%
MoM 34 466 -23.7% 14.6% -0.6 82 352 118 -23.0% 11.2% -0.3 -20.5%
YTD 39 456 3.1% 14.6% 1.6 94 258 148 20.3% 11.2% 1.8 -8.3%
MAT 495 261 15.6% 13.9% 1.4 1 133 655 517 33.7% 10.4% 1.2 4.0%
BRAINMAX
WoW 7 166 -14.7% 100.0% 0 10 688 911 -13.3% 100.0% 0 -14.7%
MoM 31 101 17.9% 100.0% 0 44 921 572 13.7% 100.0% 0 17.9%
YTD 34 456 258.6% 100.0% 0 49 932 208 45.9% 100.0% 0 258.6%
MAT 186 977 113.8% 100.0% 0 450 204 594 48.2% 100.0% 0 113.8%
GOLDLINE PLUS
WoW 12 900 -5.1% 44.5% 0.2 42 836 151 -3.6% 37.2% 1.2 -5.5%
MoM 54 871 -4.1% 45.4% -1.1 179 253 369 -4.6% 37.2% -1.6 -1.8%
YTD 62 283 -14.5% 45.4% 0 203 778 601 -13.6% 37.2% -0.4 -14.4%
MAT 749 483 -9.2% 45.9% 0.3 2 447 053 120 -5.5% 37.8% 0.4 -9.8%
MIGRENIUM
WoW 9 488 -10.1% 0.4% 0 3 402 422 -9.5% 0.6% 0 -1.9%
MoM 43 517 0.1% 0.5% 0.1 15 546 969 1.3% 0.6% 0.1 -20.3%
YTD 49 725 32.6% 0.4% 0.1 17 749 882 35.7% 0.6% 0.1 2.4%
MAT 447 336 -18.3% 0.4% -0.1 159 040 553 -11.4% 0.5% -0.1 5.6%
MODELAX-N
WoW 24 278 -5.5% 16.4% -0.5 14 987 951 -5.9% 12.5% -0.5 -2.3%
MoM 108 364 -12.9% 17.4% -1 67 044 194 -13.0% 13.2% -0.9 -8.1%
YTD 125 942 -15.0% 17.6% -3.5 77 982 608 2.4% 13.4% -1.4 2.1%
MAT 1 415 791 -4.0% 19.3% -2.5 807 407 477 18.6% 14.3% -0.1 8.2%
RAITBUFEN
WoW 1 640 -30.9% 0.1% 0 774 181 -31.0% 0.1% -0.1 -2.8%
MoM 7 162 130.7% 0.1% 0.1 3 377 272 122.3% 0.1% 0.1 -17.5%
YTD 7 717 Inf 0.1% 0.1 3 647 615 Inf 0.1% 0.1 2.4%
MAT 13 670 Inf 0.0% 0 6 430 320 Inf 0.0% 0 6.7%
REDUXIN
WoW 9 048 -10.4% 31.2% -1.7 49 253 625 -12.1% 42.7% -2.7 -5.5%
MoM 38 137 4.8% 31.6% 2 209 493 497 6.0% 43.5% 2.7 -1.8%
YTD 43 068 -15.3% 31.4% -0.3 236 710 322 -13.0% 43.2% -0.1 -14.4%
MAT 511 597 -12.7% 31.4% -1 2 788 144 542 -10.4% 43.0% -1.8 -9.8%
REDUXIN FORTE
WoW 2 878 -3.4% 9.9% 0.2 14 516 026 -0.3% 12.6% 0.8 -5.5%
MoM 11 661 -4.0% 9.6% -0.2 59 020 577 -5.4% 12.3% -0.6 -1.8%
YTD 13 365 -15.3% 9.7% -0.1 67 983 516 -4.2% 12.4% 1.1 -14.4%
MAT 166 299 -1.2% 10.2% 0.9 788 896 107 8.5% 12.2% 1.7 -9.8%
SALVISAR
WoW 11 388 -10.1% 1.7% -0.1 6 900 638 -9.0% 1.9% -0.1 -4.0%
MoM 51 526 -3.2% 1.8% 0.2 30 763 455 0.7% 2.0% 0.2 -12.2%
YTD 58 494 -5.4% 1.8% 0 34 847 334 19.6% 1.9% 0.3 -6.5%
MAT 621 580 4.5% 1.7% 0.1 332 638 211 29.6% 1.7% 0.3 -2.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 39 456 3.1% 14.6% 1.6 94 258 148 20.3% 11.2% 1.8 -8.3%
BRAINMAX 34 456 258.6% 100.0% 0 49 932 208 45.9% 100.0% 0 258.6%
GOLDLINE PLUS 62 283 -14.5% 45.4% 0 203 778 601 -13.6% 37.2% -0.4 -14.4%
MIGRENIUM 49 725 32.6% 0.4% 0.1 17 749 882 35.7% 0.6% 0.1 2.4%
MODELAX-N 125 942 -15.0% 17.6% -3.5 77 982 608 2.4% 13.4% -1.4 2.1%
RAITBUFEN 7 717 Inf 0.1% 0.1 3 647 615 Inf 0.1% 0.1 2.4%
REDUXIN CAPS 43 068 -15.3% 31.4% -0.3 236 710 322 -13.0% 43.2% -0.1 -14.4%
REDUXIN FORTE 13 365 -15.3% 9.7% -0.1 67 983 516 -4.2% 12.4% 1.1 -14.4%
SALVISAR 58 494 -5.4% 1.8% 0 34 847 334 19.6% 1.9% 0.3 -6.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 495 261 15.6% 13.9% 1.4 1 133 655 517 33.7% 10.4% 1.2 4.0%
BRAINMAX 186 977 113.8% 100.0% 0 450 204 594 48.2% 100.0% 0 113.8%
GOLDLINE PLUS 749 483 -9.2% 45.9% 0.3 2 447 053 120 -5.5% 37.8% 0.4 -9.8%
MIGRENIUM 447 336 -18.3% 0.4% -0.1 159 040 553 -11.4% 0.5% -0.1 5.6%
MODELAX-N 1 415 791 -4.0% 19.3% -2.5 807 407 477 18.6% 14.3% -0.1 8.2%
RAITBUFEN 13 670 Inf 0.0% 0 6 430 320 Inf 0.0% 0 6.7%
REDUXIN CAPS 511 597 -12.7% 31.4% -1 2 788 144 542 -10.4% 43.0% -1.8 -9.8%
REDUXIN FORTE 166 299 -1.2% 10.2% 0.9 788 896 107 8.5% 12.2% 1.7 -9.8%
SALVISAR 621 580 4.5% 1.7% 0.1 332 638 211 29.6% 1.7% 0.3 -2.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 949 0.0% 14.7% 0.4 21 465 851 0.4% 11.3% 0.4 -3.0%
BRAINMAX 7 166 -14.7% 100.0% 0 10 688 911 -13.3% 100.0% 0 -14.7%
GOLDLINE PLUS 12 900 -5.1% 44.5% 0.2 42 836 151 -3.6% 37.2% 1.2 -5.5%
MIGRENIUM 9 488 -10.1% 0.4% 0 3 402 422 -9.5% 0.6% 0 -1.9%
MODELAX-N 24 278 -5.5% 16.4% -0.5 14 987 951 -5.9% 12.5% -0.5 -2.3%
RAITBUFEN 1 640 -30.9% 0.1% 0 774 181 -31.0% 0.1% -0.1 -2.8%
REDUXIN CAPS 9 048 -10.4% 31.2% -1.7 49 253 625 -12.1% 42.7% -2.7 -5.5%
REDUXIN FORTE 2 878 -3.4% 9.9% 0.2 14 516 026 -0.3% 12.6% 0.8 -5.5%
SALVISAR 11 388 -10.1% 1.7% -0.1 6 900 638 -9.0% 1.9% -0.1 -4.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 34 466 -23.7% 14.6% -0.6 82 352 118 -23.0% 11.2% -0.3 -20.5%
BRAINMAX 31 101 17.9% 100.0% 0 44 921 572 13.7% 100.0% 0 17.9%
GOLDLINE PLUS 54 871 -4.1% 45.4% -1.1 179 253 369 -4.6% 37.2% -1.6 -1.8%
MIGRENIUM 43 517 0.1% 0.5% 0.1 15 546 969 1.3% 0.6% 0.1 -20.3%
MODELAX-N 108 364 -12.9% 17.4% -1 67 044 194 -13.0% 13.2% -0.9 -8.1%
RAITBUFEN 7 162 130.7% 0.1% 0.1 3 377 272 122.3% 0.1% 0.1 -17.5%
REDUXIN CAPS 38 137 4.8% 31.6% 2 209 493 497 6.0% 43.5% 2.7 -1.8%
REDUXIN FORTE 11 661 -4.0% 9.6% -0.2 59 020 577 -5.4% 12.3% -0.6 -1.8%
SALVISAR 51 526 -3.2% 1.8% 0.2 30 763 455 0.7% 2.0% 0.2 -12.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

SKU #2

## [1] "MIGRENIUM NEO COATED TABLETS 400 MG+100 MG #10"

SKU #5

## [1] "MIGRENIUM NEO COATED TABLETS 400 MG+100 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

SKU #2

## [1] "MIGRENIUM NEO COATED TABLETS 400 MG+100 MG #10"

SKU #3

## [1] "MIGRENIUM NEO COATED TABLETS 400 MG+100 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

RAITBUFEN

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "RAITBUFEN"

SKU #1

## [1] "RAITBUFEN COATED TABLETS 400 MG #10"

SKU #2

## [1] "RAITBUFEN COATED TABLETS 400 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "RAITBUFEN"

SKU #1

## [1] "RAITBUFEN COATED TABLETS 400 MG #10"

SKU #2

## [1] "RAITBUFEN COATED TABLETS 400 MG #20"

MS OF COMPETITORS OF RAITBUFEN

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs